Codi
Codi is a prop-tech startup that’s reinventing hospitality, offering flexible lease options for trendy private offices in San Francisco and New York City. I had the opportunity to reimagine and rebrand. I played a pivotal role in elevating Codi’s brand presence by revitalizing their brand identity and enhancing overall brand engagement, reshaping both internal frameworks and external impressions.
Key projects included UI/UX for codi.com, a modernized typography scale, landing pages, signage, e-newsletters, direct mailers, and various digital and print projects.
Design Disciplines
UI/UX, Graphic Design, Content Development, Brand Strategy
UI/UX Design
Codi.com
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Challenge Position the brand as a frontrunner in proptech, while bringing to light the ease of use or no brainer vibe.
Result We aimed to make the interface easy to use and deliver a smooth user experience through a thorough project approach. Our focus was on creating a modern, minimal, and user-friendly design with practical functionality.
Scope Visual rebrand / Production output / Developer handoffDuration 2 months +\-
Role Graphic Design, Illustration, User Interface, Marketing
Collaborators Rachel Schmitz, Product Designer
Revitalized Brand Identity
In my approach to refreshing Codi’s brand identity, I focused on the existing elements—logo, icons, and color palette—enhancing their minimalism while emphasizing that simplicity can make a bold impact. Drawing inspiration from the logo’s simplicity and asymmetry, I sought to evoke a natural feel that aligns with their trendy, boho-inspired office decor.
I incorporated the ‘C’ from Codi, weaving it throughout various brand materials, digital platforms, and social media profiles. This approach created an organic, free-flowing look that reflects the essence of the brand and the flexible office spaces they offer, perfectly capturing their unique vibe. Explore Codi’s branded assets below.
