Elixium

Problem Elixium seeks a transformative brand renewal, calling for a new logo, website, and dynamic marketing assets, including presentation deck templates. While maintaining a robust social media presence, the brand faces challenges in resonating with its target audience. The sales team advocates for a rebranding strategy that boldly embodies Elixium's core values of flexibility, trustworthiness, and reliability.

Aesthetically, they aspire for a design that exudes playfulness and uplifts, conveying to consumers and encouraging them to share the message that their product is the ultimate solution, evoking a sense of reassurance.

Solution Implemented a comprehensive rebranding strategy for Elixium, including a new logo, brand guidelines, slide deck template, website redesign, and new packaging. Designed marketing assets for a targeted campaign to enhance brand awareness, featuring email templates, social media ad templates, and versatile materials for cross-platform utilization. The solution prioritizes a bold aesthetic aligned with Elixium's core values of flexibility, trustworthiness, reliability, and relief, strengthening its connection with the audience and addressing challenges in audience engagement despite a robust social media presence.